Financials

Know what the work earned before you bill it.

Agency financial management on one set of numbers: estimates, purchase orders, expenses and invoices. The margin you priced is the margin you can check, line by line, while the work is still happening.

Pick a question. See where Frankly answers it.

Frankly project financials with estimated hours, actuals, cost and variance per line

Discovery ran $400 over. Design and Build have $17,150 left between them.

Booking an expense against a purchase order in Frankly

Two expenses are already booked against this PO. The new balance shows while you fill in the form, before you save.

A client record in Frankly showing invoiced, settled and balance due

Across every project billed to this client, on the client itself. No report to run.

Three questions every agency asks. Answered where the work is.

Target margin35%
Revenue needed$73,850

Did we price it right?

Name the margin you want on an estimate and Frankly shows the revenue it takes to get there.

Remaining from estimate$16,750
Already invoiced$24,000
This invoice$7,250

What’s left to bill?

Every line shows its estimate against its actuals, so you see what’s billable before you commit to an amount.

Meridian: balance due$24,000Pipeline: $40,000 in Proposal

Who still owes us?

Invoiced, settled and balance due sit on the client record, across every project and invoice.

From first estimate to final payment.

01

Estimate and price

Build estimates from your service catalogue and rate cards, or price on what the outcome is worth to the client. Set a target margin and see the revenue it needs. Start from the schedule, or build the schedule from the estimate.

Service catalogue, estimate templates, rate cards, value-based pricing, target margin, estimate approvals, multi-currency.

More on estimates and pricing
A Frankly estimate with client price, margin, cost and hours

02

Track estimate against actuals and see your margin

Time and expenses land on the project as they happen, so the estimate and the actuals sit side by side. See profit by project and by period, and raise a purchase order knowing what it does to the balance before you save it.

Estimate against actuals per line, profit by project and by period, purchase orders, project expense tracking.

More on expenses and POs
The Frankly invoice worksheet tracking every line against its estimate

03

Invoice, get paid, and see what’s coming in

Invoice from the worksheet, for one project, many at once or a retainer. Email it from Frankly, take payment online, and sync invoices and payments with QuickBooks Online. Billing schedules feed a cash flow forecast, so you can see the revenue on its way.

Bulk, multi-project, campaign and retainer invoicing, deposits, invoice approvals, billing schedules, cash flow forecast, online payments with Stripe and Payroc, QuickBooks Online.

More on invoicing
Invoice subtotal, tax, total and balance due in Frankly
The Frankly cash flow forecast by month

What Financials means for your role.

Same numbers, different questions. Pick yours.

Agency owners

“Are we making money on the work we win?”

Owners see margin at the moment it’s decided, on the estimate, and what each client owes without asking finance.

Margin before you say yes

Set a target margin on any estimate and see the revenue it needs.

Price on value

Price on what the outcome is worth to the client, not only on hours.

Balances on the client

Invoiced, settled and balance due on every client record.

Profit by project and period

See which projects, and which months, made money.

Finance and operations

“Can month-end stop being a scavenger hunt?”

Finance teams get invoices, payments and the books on one track, without re-keying anything.

QuickBooks Online sync

Payments flow back from QuickBooks.

Bulk invoicing

Bill many projects in one pass.

Approvals before send

Invoices go through an approval workflow before they’re sent.

Multi-currency, natively

Multi-currency is built in, not a workaround.

Account leads

“What can I bill this client right now?”

Account leads see what’s billable line by line and can invoice the way each client buys.

The invoice worksheet

Every line’s estimate against its actuals before you commit.

Deposits

Bill part of the work up front.

Campaign invoices

Invoice a campaign, or several projects at once.

Retainers

Invoice retainers alongside project work.

Project and traffic managers

“Will this job go over before anyone notices?”

Project managers see the money side of a job from the schedule they already run.

PO balance up front

See what a purchase does to the PO before you save it.

Expenses on the project

Costs land on the job as they’re logged.

Estimate from the schedule

Turn the plan you built into the estimate.

Actuals by phase

Know which phase ran over, not just the total.

Agents

Agents do the legwork. You make the call.

Frankly’s agents work inside the system and inside your permissions. They propose; you accept.

More on agents

Proposes, then waits

An agent suggests the change. Nothing happens until you accept it.

Sees only what you see

Agents inherit your permissions. No elevated access, ever.

Works where the money is

Agents work with your projects, estimates and finances, all within each user’s permissions.

Also in Financials.

The details that keep the numbers right, from first quote to last payment.

Purchase orders

Quoted cost, current balance and new balance, shown as you fill in the form.

Retainer invoicing

Bill retainers alongside project work.

Billing schedules

Plan when each project bills. The cash flow forecast reads from them.

Deposits

Bill part of the work up front.

Online payments

Clients pay online through Stripe or Payroc.

Email from Frankly

Send invoices without leaving the app.

Rate cards

Service rates, role rates and staff rates.

Estimate templates

Start new estimates from a saved template.

Multi-currency

Native, not a workaround.

Price it. Track it. Bill it. Know what it earned.

See Financials running on real agency numbers in a walkthrough.