Estimates & pricing
Price the work on what it’s worth.
Agency estimating and pricing software that builds estimates from your service catalogue and rate cards, prices on the value of the outcome, and shows the revenue your target margin needs.
Pick a question. See where Frankly answers it.
At its current price, this estimate falls short of a 35% margin.
Outcomes sit on the estimate, so the price is tied to what the client is buying, not only the hours.
Rate cards cover service, role and staff rates. Pick the rate card in the estimate’s settings.
Three ways to get the price right.
Start from what you sell
Click items from your service catalogue onto the estimate, or start from a saved template.
Price on value
Price on what the outcome is worth to the client, not only on the hours it takes.
Name the margin
Set a target margin and Frankly shows the revenue it takes to get there.
From schedule to approved estimate.
01
Start from the schedule
Start from the schedule, or build the schedule from the estimate. A project can also exist before it’s priced, so work can start while the estimate comes together.
Estimate from the schedule, schedule from the estimate, projects before pricing.
More on project management
02
Assemble and price
Add line items from your service catalogue and apply a rate card. Price on value where the outcome is worth more than the hours, and set a target margin to see the revenue it needs. Multi-currency is built in.
Service catalogue, estimate templates, rate cards, value-based pricing, target margin, multi-currency.
03
Approve it, then track it
Estimates go through an approval workflow. Once the work starts, the invoice worksheet tracks every line against its estimate, so you know what the price is holding up to.
Estimate approvals, estimate against actuals per line.
More on invoicingWhat estimating means for your role.
Same estimate, different questions. Pick yours.
Agency owners
“Are we charging enough for this?”
Owners see the margin an estimate is built for, and can price on value when the hours undersell the work.
Target margin
Name the margin and see the revenue it needs.
Value-based pricing
Price on what the outcome is worth to the client.
Estimate approvals
Estimates go through an approval workflow.
Profit by project
Follow the estimate against actuals as the work runs.
Finance and operations
“Is everyone pricing from the right rates?”
Finance teams keep pricing consistent with the rate cards and templates everyone estimates from.
Rate cards
Service rates, role rates and staff rates.
Estimate templates
Start new estimates from a saved template.
Multi-currency
Built in, not a workaround.
Approval workflow
Estimates are reviewed before they go further.
Account leads
“What is this client actually buying?”
Account leads build estimates around outcomes the client recognises, not only line items.
Outcomes on the estimate
Write down what the client is buying.
Schedule and estimate
Build either one from the other.
Value-based pricing
Price the outcome, not only the hours.
Service catalogue
Click priced items onto the estimate.
Project and traffic managers
“Does the estimate match the plan?”
Project managers can build the estimate from the schedule they planned, so the price and the plan start from the same place.
Estimate from the schedule
Turn the plan you built into the estimate.
Projects before pricing
Create the project and start work before it’s priced.
Role rates
Price by role while staffing is still open.
Estimate against actuals
The invoice worksheet tracks each line against its estimate.
Agents
Agents do the legwork. You make the call.
Frankly’s agents work inside the system and inside your permissions. They propose; you accept.
More on agentsProposes, then waits
An agent suggests the change. Nothing happens until you accept it.
Sees only what you see
Agents inherit your permissions. No elevated access, ever.
Works where the money is
Agents work with your projects, estimates and finances, all within each user’s permissions.
Also in Estimates & pricing.
Everything that goes into a price you can stand behind.
Service catalogue
Priced line items you click onto an estimate.
Estimate templates
Start new estimates from a saved template.
Rate cards
Service rates, role rates and staff rates.
Target margin
Name the margin, see the revenue it needs.
Value-based pricing
Price on what the outcome is worth to the client.
Schedule and estimate
Build either one from the other.
Estimate from the schedule
Build the estimate from a schedule you’ve planned.
Estimate approvals
An approval workflow before estimates go further.
Multi-currency
Native, not a workaround.
The rest of Frankly.
Price the work. Keep the margin.
See estimating and pricing on real agency numbers in a walkthrough.